Built on Strategy, Driven by Results

    Groundwork Digital is a Toronto-based SEO consultancy founded by Kevan Karkut-Webb. We help businesses cut through the noise and build sustainable organic growth with strategies rooted in data, not shortcuts.

    Meet Kevan

    With years of hands-on experience in search engine optimization, Kevan founded Groundwork Digital to bring enterprise-level SEO strategy to businesses of all sizes in Toronto, across the GTA and companies worldwide.

    His approach combines deep technical expertise with a clear understanding of business objectives — ensuring every SEO initiative directly contributes to growth, not just vanity metrics.

    From local service businesses to scaling startups, Kevan and the team at Groundwork Digital have helped clients achieve lasting visibility in competitive search landscapes and also guiding businesses through an ever changing digital landscape.

    Kevan Karkut-Webb, Founder of Groundwork Digital

    Kevan Karkut-Webb

    Founder & Lead SEO Strategist

    LinkedIn

    What We Stand For

    Our values shape every engagement, every recommendation, and every result we deliver.

    Results-Driven

    Every strategy is built around measurable outcomes — rankings, traffic, and revenue growth that you can see.

    Client-First

    We treat your business like our own. Transparent communication, no jargon, and strategies tailored to your goals.

    Data-Backed

    Decisions grounded in analytics, not guesswork. We track what matters and iterate to maximize ROI.

    Ready to Work Together?

    Set up a free 15 minute consult with a qualified SEO expert and discover how we can grow your organic traffic.

    Contact an SEO Expert